Trinity Sports Management is a leading sports management, marketing and events company representing elite talent from around the world. Founded in 2013, Trinity has become one of the most dominant agencies in cycling and has expanded into rugby and golf. As a young and successful team, Trinity is focused on delivering above and beyond athletes’ expectations and maintaining a winning culture. Trinity offers its athletes a full suite of services including contract negotiation, commercial sponsorship, brand strategy, financial assistance, post-career planning and business start-up mentoring.
Director – Andrew McQuaid
Andrew was born into a family rich in cycling pedigree, his grandfather, father and brother all raced competitively and represented their country at International level. Their talent and passion for the sport rubbed off on Andrew who represented Ireland at junior, U-23 and elite level whilst also racing with notably teams such as VC Roubaix and the Sean Kelly cycling team.
When it became apparent that a career in professional cycling might elude him, Andrew was keen to stay involved in the sport. He studied Law in University College Dublin before taking the New York State Bar Exam and completing a Diploma in Arbitration. In 2007, he began working for Deloitte, one of the world’s leading financial institutions. He spent 3 years with Deloitte where he qualified as a registered tax consultant. It was during this time that he founded Azzurri Sports Management (2008). This company was set up on a part-time basis to provide cyclists with expert legal advice in both contract negotiations and dispute resolution.
In 2010, Andrew moved to London to work for the prestigious law firm Freshfields Bruckhaus Deringer. He acquired invaluable experience in this role, which included a 6 month secondment for the London Organising Committee of the Olympic Games (LOCOG). In late 2012, equipped with the necessary work experience and an impressive resume, Andrew decided to move into the representation space full time and Trinity Sports Management was born.
Since its inception, the company has grown to be one of the top sports agencies in the world of elite professional cycling. Andrew’s work ethic continues to play a role in the company’s growth, this and his knowledge and passion for the sport are the driving forces behind Trinity Sports Managements success.
HEAD OF OPERATIONS - PAUL MACGINTY
Since graduating from University College Dublin with an MA in Economics, Paul has carved himself a career in sports management through drive, determination, and excellent interpersonal skills.
Professionally, Paul began working as a Sports Trader for Paddypower in Dublin where he managed company risk on all golf related markets and was responsible for betting-in-running trading on PGA & European tour events. In 2011, he travelled extensively throughout the US following the PGA tour. It was during this time that Paul gained valuable exposure to players and management, providing him with an insight into the workings of the tour and the role of sports management within that.
After returning to Ireland in 2012, Paul started working for a small start-up agency, Halpin Sport. Here he acquired strong knowledge in sponsorship strategy and was successful in securing partnerships for Blackburn Rovers FC and Connacht Rugby.
In May 2013, he joined Trinity and since then has been responsible for researching new business briefs and securing sponsorship deals for clients. He has also added considerable value by improving the quality, efficiency and reach of our clients digital presence.
Paul is currently exploring other areas into which Trinity might expand such as golf and rugby. He is a registered agent with the RFU.
HEAD OF TALENT – JAMIE BARLOW
Jamie holds a degree in International Business Sales and Marketing. As a keen underage and junior rider, he raced against many current professional cyclists, including Mark Cavendish, Dan Martin & Nicolas Roche.
Professionally Jamie began in the engineering industry as a business development executive for one of Ireland’s biggest firms, Dornan Engineering. In 2009, he was tasked with the job of heading up their London Office. Although he had no UK network upon arriving in London, Jamie used his passion for cycling as a catalyst to help drive Dornan’s UK expansion. He organised regular networking rides with perspective clients and within four years, Jamie had overseen UK growth in excess of £40 million turnover. In September 2013, he decided to follow his passion a step further by joining Trinity.
Jamie is now a qualified UCI accredited agent and works predominately with Trinity’s younger riders. He also manages Trinity’s corporate events and assists in development of successful partnerships for riders.
HEAD OF RUGBY - JAMES TRUEMAN
James joined Trinity in 2018 after working at leading financial services and advisory firm Deloitte where he spent five years as a Management Consultant, specialising in marketing strategy, operations and brand engagement.
James has a strong rugby pedigree having represented England at U-16 level, selected for England U-18 Elite Squad and was a part of the Leicester Tigers U-19 Academy. He graduated from the University of Bristol with a BSc degree in Geography and was part of Bristol’s High Performance programme for talented athletes along with current England Sevens captain, Tom Mitchell. Whilst at University, James was also included in the England Student Sevens training squad.
At Deloitte, James worked with and advised leading brands such as John Lewis, Disney-ESPN and Sainsbury’s and gained qualifications with the Chartered Institute of Management Accountants and Chartered Institute of Marketing.
James is a registered agent with the RFU and is tasked with managing and growing Trinity Sports Management’s rugby division.
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